From an article on the WSJ:
Marketing executives are trying to make sure AR isn't just a flash in the pan. "Just because you can make a logo spin doesn't mean you should make a logo spin," says Mike Sabatino, senior vice president and partner at Fleishman-Hillard, the Omnicom Group public-relations firm that created the Papa John's pitch.
Sure, we just waited for all you marketing experts to tell us AR researchers; let me rephrase it: "Just because you can make a car drive on a marker doesn't mean you should make a car driving on a marker".
I think these marketing geniuses need to learn a lot more about AR - unfortunately I have a hunch it will just not happen. Well, it might happen once a virtual car on an object will send the whole audience in yawning hibernation or somebody gets killed by dipping McNuggets in virtual dipping sauce.
- Hartmut's blog
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